Brand
WITR brand guidelines
WITR (Who's In The Room?) turns one QR code into a live, opt-in attendee list, AI Smart Connections that suggest who to speak to, and Impact Analytics that show what the networking was worth.
This page is for press, partners, sponsors, event organisers and affiliates who need to show the WITR brand. The logos and name are owned by WITR Networks Ltd. Please use the files here as they are, without altering them. If you need something you cannot find on this page, email info@witr.info.
Logos
Our marks and how to use them
Wordmark, dark
The default. Use on white or very light backgrounds.
Wordmark, light
Use on navy, brand blue, photography or any dark surface.
Icon, colour
For avatars, favicons and tight spaces where the full name will not fit.
Icon, light
The icon for dark or brand blue backgrounds.
Clear space and size
Leave clear space around the mark equal to the height of the question mark in the logo. Keep the wordmark at 120px wide or more on screen, and 25mm or more in print. The icon should not go below 24px. Nothing else, including other logos, should sit inside the clear space.
Which version to pick
Use the full wordmark wherever there is room, so people learn the name. Use the icon only where the wordmark would be unreadable, such as profile pictures, app tiles and favicons. Match the version to the background: colour on light, light on dark.
Please don't
- Do not stretch, squash or rotate either mark.
- Do not recolour the wordmark or add gradients, shadows or outlines.
- Do not place the colour version on a dark or busy background. Use the light version.
- Do not put the icon on a white plate or box when it sits on brand blue.
- Do not rebuild the wordmark in another typeface.
- Do not crop the mark or use it as part of a sentence.
Colours
The palette
WITR Blue
#38B6FF
Primary. Feature sections, buttons, links and graphic line-work.
Brand Orange
#F97316
High-contrast Book a demo actions and selected emphasis.
Navy
#171B32
Cards and supporting panels on dark editorial sections.
Ink
#0B1020
Dark page sections and text on white or blue surfaces.
Soft
#F5F7FA
Quiet panels, card backgrounds and subtle page separation.
White
#FFFFFF
Editorial sections and high-contrast text on navy or ink.
WITR Blue leads feature moments, while Brand Orange is reserved for Book a demo actions. Ink and Navy create the dark editorial foundation, while White and Soft keep longer content clear. Use White text on Ink or Navy, Ink text on WITR Blue or White, and always maintain strong contrast.
Typography
Barlow Condensed and Montserrat
Display, Barlow Condensed ExtraBold
Prove the value of the room.
Heading, Barlow Condensed Bold
One QR code = intentional conversations
Body, Montserrat Regular
Attendees scan, opt in and say why they are there. They see who is in the room and get AI Smart Connections suggesting who to speak to next, with a conversation starter.
Labels and buttons, Montserrat Bold
CREATE AN EVENT
Both typefaces are available from Google Fonts. Use bold, uppercase Barlow Condensed for major display statements and Barlow Condensed for section headings. Use Montserrat for body copy, labels, buttons and supporting text. Keep lines short and use a system sans-serif fallback where the fonts are unavailable.
Imagery
Photography and artwork
Photography
Real people at real events: someone scanning a code, a small group mid conversation, a room filling up. In artwork, photographs are treated as black-and-white cut-outs with a clean outline, so the blue line-work behind them stays visible. Avoid posed stock handshakes, boardroom cliches and empty venues.
Layout
Bold condensed type, high contrast, one idea per piece and an uncluttered composition. Use slightly rounded rectangular cards and buttons with restrained shadows. Keep calls to action clear. The mark sits in a corner on its own, with no white plate behind it.
Line-work backdrops
Every piece of WITR artwork sits on bright blue line work. Four families are used, so posts stay recognisable without repeating.
Waves
Concentric line waves. Calm, used for quotes and single statements.
Grid
Even line grid. Structured, used for comparisons and lists.
Nodes
A constellation of connected points. Used when the subject is people meeting.
Perspective lines
Lines running to a horizon. Used for direction, steps and progress.
Messaging pillars
Choose the message that fits
These are the approved ways to describe WITR. Choose the pillar that best suits your audience, then copy its wording for your own materials.
Brand
Prove the value of the room.
What we do
Replace networking chance with networking intent.
Attendee promise
Find the right people faster.
Organiser promise
Increased attendee satisfaction.
Sponsor promise
Tangible results for your brand at events.
Exhibitor promise
Meet the delegates who need what you offer.
Attendee mechanism
One QR code. No app download. AI Smart Connections. Conversation starters. Easy follow-ups.
Organiser mechanism
Simple setup. Increased networking value. Returning attendees. Enhanced sponsor visibility. Live insights. Privacy compliant.
Underlying problem
Networking events rely on serendipity, and connections can't be measured.
Philosophy
Technology that helps attendees have better face-to-face conversations, to create valuable connections.
Voice
How we write about WITR
Warm, direct and practical. We describe what happens in the room, not the technology behind it. A short description you are welcome to reuse:
WITR (Who's In The Room?) is an event networking platform. Attendees scan one QR code, opt in and say why they are there. They get a live attendee list and AI Smart Connections suggesting who to speak to, and organisers get Impact Analytics showing what the networking was worth. There is nothing for attendees to download.
Do
- Say WITR, or Who's In The Room? in full on first mention.
- AI Smart Connections and Impact Analytics, always capitalised and spelled exactly that way.
- One QR code, no app download, an opt-in attendee list.
- UK English, plain words, short sentences.
- Credits and wallets. WITR is paid for with credits, not a subscription.
Don't
- No em dashes. Use a comma, a hyphen or a new sentence.
- No invented statistics, customers, testimonials or capabilities.
- No subscription, seat or licence wording.
- No jargon such as leveraging synergies or frictionless ecosystems.
- Never write WiTR, Witr or W.I.T.R.
Need something else?
For vector files, event signage artwork, screenshots or an interview, email info@witr.info and we will send it over.