Conference networking
A working case description for organisers considering WITR for this format. Named case studies with numbers will be added as organisers give permission to publish.
Format
Multi-track conference, single day
Audience
Industry delegates and speakers
Attendee numbers
Coming soon
The problem before WITR
Delegates arrived not knowing each other. Coffee breaks were too short to work out who to speak to. Speakers were hard to find in the crowd.
How WITR was used
WITR sat alongside the conference programme as the networking layer. The QR code was on the welcome slide of every track, plus signage around the coffee and lunch areas. Speakers pre-registered before general delegates so the list looked active from the first scan.
What attendees could do
- Join the attendee list in one scan
- Filter delegates by track interest and intent
- See which speakers were on WITR
- Get Smart Connection suggestions before each break
What organisers gained
- Higher opt-in among delegates than expected for a first WITR event
- Impact Analytics showing the topics delegates were actually there for
- Post-conference summary they could share with sponsors and speakers
Sponsor value
Sponsors were placed within the attendee experience, so delegates saw them in the same tool they used for networking rather than as a separate ad panel.
Attendee numbers, engagement figures and named case study details are being added as organisers give us permission to publish. To be featured, email info@witr.info.