Full event app or a lightweight networking layer: which do I need?
A full event app runs the whole event: agenda, speakers, messaging, exhibitors and community. A networking layer does one job, helping the people in the room meet each other, and runs in the browser with no download. If your problem is networking rather than logistics, the layer is usually the better fit.
What is a networking layer?
A networking layer is a single-purpose tool that sits alongside whatever you already use. It gives attendees a live view of who is in the room, captures what each person is looking for, and suggests who they should meet. It does not try to replace your registration system, your agenda or your website.
How the two categories compare
| Full event app | Networking layer | |
|---|---|---|
| Scope | Whole event: agenda, speakers, exhibitors, messaging | Networking only |
| Attendee entry | App download and account | One QR code in the browser |
| Typical adoption | A share of the room, gated by the download | Most of the room, because friction is low |
| Setup effort | Weeks, with content to load and maintain | Minutes, one QR code on your welcome slide |
| Best fit | Large multi-day conferences with complex programmes | Networking-led events, member meets, single-day conferences |
| Cost shape | Platform contract | Per event, from £10 basic and £50 pro |
When a full event app is the right answer
- Multi-day programmes with parallel tracks attendees must navigate
- Large exhibitor floors that need their own directory and lead capture
- Year-round community features between events
- Complex ticketing and session-level capacity management
When a networking layer is the right answer
- Your agenda is simple but your networking is the point
- You want most of the room taking part, not a self-selecting minority
- You do not want to ask attendees to download anything
- You run a recurring series and want comparable data across events
- You need sponsor evidence based on engagement rather than footfall
- You want to add networking to an event that already has its own tools
Can you run both?
Yes, and plenty of organisers do. The layer handles the room while the app handles the programme. Because WITR runs in the browser and needs nothing more than a QR code on a slide, it slots alongside an existing event app without a migration or a second download.
Frequently asked questions
Is a networking layer just a cut-down event app?
No. It is a different job. An event app organises information about the event; a networking layer organises the people in the room.
What about adoption?
Removing the download is the single biggest lever. Hashtag Events consistently sees about 90% attendee registration across more than 100 events.
Will I lose features I rely on?
If you rely on agenda, exhibitor and community features, keep your event app and add the layer for networking.
How much does WITR cost?
Basic events are £10. Pro events start at £50 and cover your first 50 attendees, then £1 per extra attendee.
Add a networking layer to your next event
Pro events start at £50 and cover your first 50 attendees, then £1 per extra attendee. Prefer to see it first? Book a 15 minute demo.