Membership organisation event
A working case description for organisers considering WITR for this format. Named case studies with numbers will be added as organisers give permission to publish.
Format
Recurring member event
Audience
Association members across multiple sectors
Attendee numbers
Coming soon
The problem before WITR
Members told the organisation events were 'nice' but rarely delivered specific business outcomes. Retention conversations were emotional, not evidenced.
How WITR was used
WITR was rolled out across the recurring event series so members experienced the same tool each time. Opt-in built each month as more of the membership got used to the format, and the organiser used Impact Analytics to shape the next event's programme.
What attendees could do
- Recognise other members' work before speaking to them
- Filter members by sector, intent and offer
- Follow up shortly after the event via the live list
What organisers gained
- Evidence of value for member retention conversations
- Themes to feed into programme planning
- Consistent tool across the event series
Attendee numbers, engagement figures and named case study details are being added as organisers give us permission to publish. To be featured, email info@witr.info.