WITR - Who's in the room?
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    Event networking guide

    How do I improve networking at my event?

    Give attendees three things they normally lack: visibility of who is in the room, context about why those people are there, and a simple way to spot who is worth speaking to. Then make follow-up easy and measure what happened, rather than assuming a busy, noisy room means the networking worked.

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    Why isn't networking working at my event?

    Most organisers do the hard part well. The right people are in the room, the coffee is hot and there is a long break on the agenda. Then networking is left to chance. Attendees drift towards people they already know, or towards whoever happens to be standing near the pastries. Nobody did anything wrong. The room simply gave them nothing to go on.
    1. 1Attendees do not know who is in the room. A delegate list on a slide or a PDF nobody opens does not count.
    2. 2They do not know why other people are there. A job title says what someone does, not what they need today.
    3. 3There are too many people to evaluate. Two hundred strangers is not a choice, it is a wall.
    4. 4Approaching a stranger feels awkward, especially without a reason to start the conversation.
    5. 5The organiser leaves networking to chance, because there has never been a practical alternative.
    6. 6Useful contacts get lost afterwards, in a pile of business cards and half-remembered names.
    7. 7Nobody can say whether the networking worked, so it never gets better from one event to the next.

    What does good event networking look like?

    Good networking is intentional. Attendees arrive knowing who they want to meet and why, have a reason to start each conversation, and leave with people they can actually follow up. The organiser can see what the room wanted and roughly what happened. None of this needs more networking time on the agenda. It needs better information inside the time you already have.

    How does WITR address each cause?

    • ProblemNobody knows who is here
      What WITR doesOne QR code gives every opted-in attendee a live attendee list in the browser.
    • ProblemNobody knows why people came
      What WITR doesEach attendee adds an Ask and an Offer: what they are looking for and what they can help with.
    • ProblemToo many people to evaluate
      What WITR doesOn Pro events, AI Smart Connections suggests a short list of people worth meeting based on those Asks and Offers.
    • ProblemApproaching strangers is awkward
      What WITR doesPro events include AI conversation starters, so every suggestion comes with an opening line.
    • ProblemNetworking left to chance
      What WITR doesThe organiser sets the event up in minutes and shares one code on slides, screens, signage and emails.
    • ProblemContacts get lost
      What WITR doesAttendees can revisit the list during a 48-hour post-event access window.
    • ProblemNo way to measure it
      What WITR doesImpact Analytics on Pro shows registrations, stated intent, engagement and connection activity.

    What practical steps can I take before the next event?

    1. 1Share the registration link in your pre-event emails so people can opt in and see who else has joined.
    2. 2Ask one clear question about intent, such as what would make today worthwhile.
    3. 3Put the QR code on the opening slide and mention it from the stage. People use what they are told about.
    4. 4Give networking a purpose in your welcome: meet two people you did not know this morning.
    5. 5Look at what the room asked for afterwards and use it to plan the next agenda.

    Does technology replace face-to-face networking?

    No, and it should not try to. The point of WITR is to get people into better face-to-face conversations, not to keep them looking at a screen. The phone is used for a minute to find the right person, then put away. Humans still decide who to approach and what to say.

    Frequently asked questions

    How do I get attendees talking to new people?

    Show them who is in the room and why each person came. A reason to talk is far more effective than a nudge to mingle.

    How do I stop attendees only talking to people they already know?

    Give them a short list of relevant strangers with a conversation starter. AI Smart Connections on Pro events does exactly this from each attendee's Ask and Offer.

    Does AI decide who an attendee has to meet?

    No. AI Smart Connections suggests people. Attendees choose who to approach, and organisers can switch the AI off on a Pro event.

    Do attendees need to download an app?

    No. Attendees scan one QR code or open a link and use WITR in their browser.

    How do I know if networking worked?

    Measure it. Impact Analytics on Pro shows stated intent, engagement and connection activity, which you can compare between events.

    Can I use WITR alongside my existing event platform?

    Yes. WITR runs alongside registration, ticketing and agenda tools as a separate networking layer. It does not claim technical integrations with them.

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    Prove your next event worked

    Pro starts at £50 for up to 50 attendees, then £1 per extra attendee. Prefer some help getting started? Book a free 20-minute onboarding call.

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