What should be in a network intelligence report?
Six sections: participation, a demand map of what attendees wanted, connection activity, sponsor engagement, benchmarks against your previous events, and recommended actions. A network intelligence report describes the network in the room, not the logistics of the event. It answers who was there, what they needed and who they met.
How is this different from an event report?
A standard event report covers attendance, sessions, catering, feedback and budget. A network intelligence report covers the network: who was in the room, what they were looking for, who was matched with whom, and what that means for your next event. It is the difference between describing an event and understanding an audience.
The five sections
- SectionDemand mapWhat it containsAggregate view of attendee asks and offersWhy it earns its placeTells you what your audience actually needs
- SectionConnection activityWhat it containsSuggestions delivered, connections made, per-attendee averagesWhy it earns its placeThe core output
- SectionSponsor engagementWhat it containsReach, clicks and connections by sponsorWhy it earns its placeTurns the report into a renewal tool
- SectionBenchmarksWhat it containsThe same metrics from previous eventsWhy it earns its placeTurns a snapshot into a trend
- SectionRecommended actionsWhat it containsTwo or three specific changes for next timeWhy it earns its placeMakes the report worth reading twice
| Section | What it contains | Why it earns its place |
|---|---|---|
| Demand map | Aggregate view of attendee asks and offers | Tells you what your audience actually needs |
| Connection activity | Suggestions delivered, connections made, per-attendee averages | The core output |
| Sponsor engagement | Reach, clicks and connections by sponsor | Turns the report into a renewal tool |
| Benchmarks | The same metrics from previous events | Turns a snapshot into a trend |
| Recommended actions | Two or three specific changes for next time | Makes the report worth reading twice |
What the demand map is for
The demand map is the section organisers underuse. When you can see the aggregate of what people came looking for, you can programme the next event around it, brief your sponsors on it, and tell your members what the community actually needs. It is the most reusable asset the report produces.
- Programme the next event around real demand rather than assumptions
- Brief sponsors on the audience they are buying access to
- Spot recurring needs your community keeps raising
- Identify who is under-served and invite the people who would serve them
- Show members and stakeholders what the room is for
- Compare demand across a series to see how the audience is shifting
How WITR produces it
Impact Analytics captures participation, attendee intent, connection activity and sponsor engagement while the event is running. Attendee-level data is anonymised after 48 hours, and aggregate event intelligence is retained, which is precisely what the benchmark section needs.
Frequently asked questions
Who is the report for?
Three audiences: your leadership, your sponsors and your own planning team. Write one version and cut it down for each.
How often should I produce one?
Every event, using the same definitions. The value is in the comparison, and that only exists if you never change the method.
Does it contain personal data?
No. It is aggregate by design, because attendee-level data is anonymised after 48 hours.
What if this is my first event on WITR?
You get sections one to four and six immediately. Benchmarks appear from your second event onwards.
Get a network intelligence report from your next event
Pro starts at £50 for up to 50 attendees, then £1 per extra attendee. Prefer some help getting started? Book a free 20-minute onboarding call.