WITR - Who's in the room?
    Sign in
    Attendee insight

    What is attendee intent, and how do I capture it?

    Attendee intent is what someone wants from your event today: who they hope to meet, what they need and what they can offer. It is different from identity data like job title or company. Capture it with one or two plain questions at registration, show it to other attendees so they can find each other, and read it back as an organiser.

    First event FREEUse the free ROI calculator

    Why is intent better than job-title matching?

    Two people with the same job title can want completely different things from the same room. One is hiring, one is looking for a supplier, one just wants to hear how others solved a problem. A title tells you who someone is. Intent tells you why they turned up. Networking works when the second is visible.
    • Identity dataName, job title, company, sector
      Intent dataWhat I am looking for today
    • Identity dataTells you who someone is
      Intent dataTells you why they are here
    • Identity dataMostly stable
      Intent dataChanges from event to event
    • Identity dataGood for badges
      Intent dataGood for introductions

    How does WITR capture asks and offers?

    Every attendee adds an Ask (what they are looking for) and an Offer (what they can help with). These appear as headlines on the live attendee list on every event. On Pro events, AI Smart Connections reads everyone's Ask and Offer and suggests who each person should meet, and customisable questions let the organiser tailor what is captured.

    What should I ask attendees at a networking event?

    • What would make today worthwhile for you?
    • What are you looking for?
    • What can you help other attendees with?
    • Which topic would you most like to discuss?

    How does intent help organisers?

    Read across the room, intent shows what your audience actually came for. If half the room is looking for funding and the agenda is all about operations, that is worth knowing. Impact Analytics on Pro includes stated intent across the room alongside engagement and connection activity. Intent is a signal of what people wanted, not proof of a commercial outcome, and we do not present it as one.

    Frequently asked questions

    How do I find out why attendees came?

    Ask them, briefly, at the moment they join. An Ask and an Offer take seconds and are more useful than a long survey afterwards.

    How do I capture attendee asks and offers?

    WITR builds this into registration. Every attendee adds an Ask and an Offer, shown as headlines on the attendee list.

    Does intent data prove the event made money?

    No. It shows what people wanted and how they engaged. Treat it as evidence of demand, not revenue.

    Can attendee intent help plan future events?

    Yes. Comparing stated intent between events shows what your audience is looking for and how that changes.

    Is intent data kept forever?

    Personal data is deleted 48 hours after the event, counted Monday to Friday only, leaving anonymised analytics.

    Keep reading

    Prove your next event worked

    Pro starts at £50 for up to 50 attendees, then £1 per extra attendee. Prefer some help getting started? Book a free 20-minute onboarding call.

    First event FREESign in