Event Networking Metrics That Show Whether Connections Happened
Attendance metrics tell you who came. Networking outcome metrics tell you whether the right people met. WITR captures networking participation, attendee intent, connection activity, follow-up actions and sponsor interactions so organisers can see the networking value of the room.
Attendance metrics vs networking outcome metrics
- Attendance metricsRegistrationsNetworking outcome metricsAttendees who joined the networking list
- Attendance metricsCheck-insNetworking outcome metricsAsks and offers stated (attendee intent)
- Attendance metricsSession attendanceNetworking outcome metricsConnection activity and suggestions acted on
- Attendance metricsSatisfaction surveyNetworking outcome metricsFollow-up actions such as profile views and LinkedIn clicks
| Attendance metrics | Networking outcome metrics |
|---|---|
| Registrations | Attendees who joined the networking list |
| Check-ins | Asks and offers stated (attendee intent) |
| Session attendance | Connection activity and suggestions acted on |
| Satisfaction survey | Follow-up actions such as profile views and LinkedIn clicks |
Which networking metrics does WITR capture?
We only list metrics WITR records. For how to turn them into targets, see event networking KPIs and measuring meaningful connections.
- Networking participation: attendees on the live list
- Attendee intent: asks and offers stated
- Connection activity: connections made and suggestions acted on
- Follow-up actions: profile views, saved contacts, LinkedIn clicks
- Sponsor interactions within WITR, where a sponsor is set up
- Engagement across the event, in anonymised aggregate reports
How do these metrics fit together?
Attendee intent leads to a smart connection, which leads to a measurable outcome. Read more about event networking analytics and the wider event networking software category.
Frequently asked questions
How do you measure event networking?
Track participation, stated attendee intent, connection activity and follow-up actions, not just attendance.
What are event networking KPIs?
Targets built from networking metrics, such as connections per attendee or share of attendees with at least one connection.
Does WITR measure attendee satisfaction?
WITR focuses on networking behaviour. Satisfaction surveys stay in your existing feedback tools.
Is the data personal?
Reports are aggregate. Attendee-level data is anonymised after 48 hours.
See the networking metrics from your next event
Pro starts at £50 for up to 50 attendees, then £1 per extra attendee. Prefer some help getting started? Book a free 20-minute onboarding call.