WITR - Who's in the room?
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    Startup events

    How do I match founders with relevant investors at an event?

    Let people say what they are looking for, then show them who fits. Founders state their stage and need, investors state what they back, and everyone can see relevant people instead of queueing for the best-known name in the room. The tool surfaces people. Humans decide who to approach and what happens next.

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    Why does every founder approach every investor?

    Because they cannot tell who is relevant. Without context, the safest move is to pitch everyone, which wastes founders' evenings and wears investors out by the second drink. Most of those conversations were never going to fit, and both sides knew it within a minute.

    Is startup networking only about funding?

    No. Founders need customers, co-founders, hires, suppliers, partners and advisers too. Founder-to-founder conversations are often the most useful of the night, and investors want to meet each other for co-investment. A good startup event makes all of those visible, not just the pitch.
    • Founder to investor
    • Founder to founder
    • Investor to investor
    • Skills and hiring
    • Customers and partners
    • Suppliers and advisers

    How does WITR help at founder events?

    Each attendee adds an Ask and an Offer, so 'raising a pre-seed round in climate tech' and 'invest in early-stage climate' can find each other. On Pro events, AI Smart Connections suggests matches from what people said, with a conversation starter. WITR does not assess investment suitability, rank startups or make funding decisions. AI Smart Connections is never used for eligibility or scoring decisions.

    Frequently asked questions

    How do investors find relevant founders?

    By reading founders' Asks on the live list, and on Pro events through AI Smart Connections suggestions.

    Does WITR decide which founders are investable?

    No. It surfaces people based on what they share. Investors and founders decide who to talk to.

    How do I make demo-day networking more useful?

    Open the registration link before the day so people can plan, and put the QR code up between pitches.

    Can it help with hiring and partnerships too?

    Yes. Asks and Offers can be about anything: skills, customers, suppliers or advice.

    How big can the event be?

    Up to 1,000 attendees.

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    Prove your next event worked

    Pro starts at £50 for up to 50 attendees, then £1 per extra attendee. Prefer some help getting started? Book a free 20-minute onboarding call.

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